Target Groups and Use Cases

NameScore is for anyone seeking professional support in evaluating name ideas — whether for brands, companies, products, or services.

• Founders and startups get an objective assessment of the quality of their name ideas and can make informed decisions during naming.
• Marketing and brand managers use NameScore as a strategic tool in brand development — for example, when preparing for a trademark application or positioning on the market.
• Agencies and creative teams benefit from the ability to systematically analyze and compare multiple name proposals — ideal for supporting client projects or internal selection processes.

NameScore supports founders, companies, and creatives with the systematic evaluation of name ideas. Each name check provides a detailed analysis showing how suitable a name is from legal, linguistic, and psychological perspectives. The NameScore Report gives you not only an overall rating but also specific checks — for example, trademark availability, domain availability, search engine presence, and sound/phonetic impact.

This helps you identify potential risks early on — such as legal conflicts or negative associations — and optimize your naming process accordingly. With NameScore, you gain a solid foundation for selecting a viable company, brand, or product name.

Yes, NameScore provides a valuable initial assessment of a name’s trademarkability. The report checks whether your proposed name might already be registered as a trademark or exists in a similar form. These results give you clear guidance on whether your company, brand, or product name is generally usable from a trademark perspective.

Especially during the branding phase, NameScore helps by highlighting potential risks and thus making it easier to prepare for a trademark application or a strategic brand positioning. Important note: the name check does not replace legal advice — but it does provide a reliable basis for decisions before you take further steps in the trademark process.

Yes, NameScore is particularly well-suited for agencies, marketing teams, and creative departments that want to evaluate multiple name proposals in parallel. With the tool, you can systematically check various ideas for company or brand names and compare the results across clear reports. This makes it easy to see objectively which name offers the best chances legally, linguistically, and digitally. It’s ideal for client presentations, internal selection processes, or pitch situations where a data-driven rationale for your recommendation is important. By placing several name analyses side by side, teams save time and can underpin their creativity with a professional online name evaluation.