FAQ


What is NameScore?

NameScore is an online name checking service for companies and startups that reviews business names and product names and provides the results as a clearly structured multi-page PDF report. The analysis is useful for deciding on a promising company or product name.
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What aspects does NameScore check?

NameScore examines several aspects of your name – from classic trademark research and marketing chances in the online world, all the way to phoneme evaluation based on the sounds that make up the name. NameScore's checks cover legal*, marketing-oriented and aesthetic aspects.

The tests carried out answer the following aspects of your name, among others:

  • Trademark search – Is your name or a similar name already protected as a trademark?
  • Domain Availability – Which top-level domains are available?
  • Search engine / AppStore availability – Is your name already frequently found in popular search engines and AppStores?
  • Social media availability – In which social networks is your name already used?
  • Hidden potentials and stumbling blocks – Does your name contain (foreign-language) terms?
  • Sound – What are the sound characteristics of your name? Is it a hard or a soft name? What feelings does it evoke?

The NameScore team is constantly working on extending the NameReport. The NameReport is therefore regularly expanded to include additional content.

* does not replace legal advice from a lawyer

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What are the NameScore AI Experts?

With the NameScore AI Experts, in addition to the automatic evaluation of your name, you receive an exclusive assessment from our AI naming experts.

The additional name assessment by our AI experts provides you with an AI-supported evaluation from virtual naming professionals who offer an unbiased external perspective. If you need a review or additional input in deciding on a name, this expert opinion often provides surprising and helpful insights. It also helps you determine which name is the most promising.

The main goal is to determine whether the name under review meets the fundamental requirements of a promising name and is suitable for the respective project. Depending on the situation, your name will also be evaluated from various perspectives: impression, type of name, associative ability, impact, expandability, uniqueness, future viability, and target group fit—an ideal complement to the other evaluations and analyses provided by NameScore.

About the NameScore Experts

The AI experts come from fields such as marketing, linguistics, phonetics, and culture. Additionally, a representative of your targeted audience give their opinions on the name. You can define the target audience as broadly or narrowly as you wish.

The naming agency Namestorm was partner in the conceptual development of the expert evaluation from a professional perspective.

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